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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Black business firm
  04/07/26
...
Wine wild library
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Black business firm
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Black business firm
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Jet Mind-boggling Stead
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
As a true baller, I don't even check the price before I buy ...
multi-colored hunting ground karate
  04/07/26
...
Wine wild library
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Maroon den water buffalo
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
opaque twinkling uncleanness
  04/07/26
When I was in 5th grade our little league team won the champ...
topaz cracking faggotry
  04/07/26
...
boyish ladyboy
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
...
Bull headed temple
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
thousands of dollars in chips: comped
Contagious flushed site alpha
  04/07/26
Okay, I lol’d
Comical ungodly personal credit line
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
topaz cracking faggotry
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
know-it-all emerald becky
  04/07/26
(i'm white) tp
Comical ungodly personal credit line
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
topaz cracking faggotry
  04/07/26
They're fantastic with french onion dip.
boyish ladyboy
  04/07/26
At my supermarket recently there was a sign that said Dorito...
soul-stirring property
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
topaz cracking faggotry
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Black business firm
  04/07/26
...
topaz cracking faggotry
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Maroon den water buffalo
  04/07/26
...
free-loading mustard therapy
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
charcoal soggy jap coffee pot
  04/07/26
Buddy of mine hooking up with tbf tp, tp
Comical ungodly personal credit line
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
soul-stirring property
  04/07/26
...
Black business firm
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
Vivacious church building circlehead
  04/07/26
.
know-it-all emerald becky
  04/07/26
Cr. Article is propaganda
Mauve sticky location
  04/07/26
...
shaky national security agency hissy fit
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Violent useless brakes elastic band
  04/07/26
...
topaz cracking faggotry
  04/07/26
...
Black business firm
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
...
Disrespectful rose goyim whorehouse
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
topaz cracking faggotry
  04/07/26
...
Bull headed temple
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
Amazing article and thread, and good news Doritos are my...
out-of-control school
  04/07/26
180
topaz cracking faggotry
  04/08/26
...
Bull headed temple
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
soul-stirring property
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
know-it-all emerald becky
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
soul-stirring property
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
shaky national security agency hissy fit
  04/07/26
LMAO they kept the prices high to try to claw back the money...
Vermilion volcanic crater
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Black business firm
  04/07/26
...
Bull headed temple
  04/07/26
...
topaz cracking faggotry
  04/07/26
...
Wine wild library
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
...
hilarious step-uncle's house digit ratio
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
shivering sanctuary masturbator
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Jet Mind-boggling Stead
  04/07/26
...
Comical ungodly personal credit line
  04/07/26
???
out-of-control school
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
Vivacious church building circlehead
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
Black business firm
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
slimy useless crackhouse
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Black business firm

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Wine wild library



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Black business firm

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Black business firm

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Jet Mind-boggling Stead

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: multi-colored hunting ground karate

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: Wine wild library



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Maroon den water buffalo

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: opaque twinkling uncleanness

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: topaz cracking faggotry

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: boyish ladyboy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Bull headed temple



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Contagious flushed site alpha

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Comical ungodly personal credit line

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: topaz cracking faggotry

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: know-it-all emerald becky

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Comical ungodly personal credit line

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: topaz cracking faggotry

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: boyish ladyboy

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: soul-stirring property

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: topaz cracking faggotry

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Black business firm

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: topaz cracking faggotry



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Maroon den water buffalo

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: free-loading mustard therapy



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: charcoal soggy jap coffee pot

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Comical ungodly personal credit line

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: soul-stirring property

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Black business firm



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: Vivacious church building circlehead

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: know-it-all emerald becky

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: Mauve sticky location

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: shaky national security agency hissy fit



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Violent useless brakes elastic band

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: topaz cracking faggotry



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Black business firm



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: Disrespectful rose goyim whorehouse



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: topaz cracking faggotry

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Bull headed temple



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: out-of-control school

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: topaz cracking faggotry

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: Bull headed temple



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: soul-stirring property

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: know-it-all emerald becky

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: soul-stirring property

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: shaky national security agency hissy fit

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: Vermilion volcanic crater

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Black business firm

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Bull headed temple



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: topaz cracking faggotry



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: Wine wild library



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: hilarious step-uncle's house digit ratio



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: shivering sanctuary masturbator

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Jet Mind-boggling Stead

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Comical ungodly personal credit line



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: out-of-control school

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: Vivacious church building circlehead

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: Black business firm

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: slimy useless crackhouse

*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2/en-en/#49812400)