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Solos: last name law firm or trade name?

...
know-it-all love of her life round eye
  05/22/24
I think last name is better. But if you want to eventually s...
massive mood affirmative action
  05/22/24
I'd be happy if one of my kids took over it when I died.
know-it-all love of her life round eye
  05/22/24
i thought you're a paralegal?
rebellious overrated station national security agency
  05/22/24
npfd?
know-it-all love of her life round eye
  05/22/24
yeah I’m sure they’re dying to take over the bus...
Costumed market
  05/22/24
last name. trade names always seemed kinda prole to me
Amber hairraiser garrison marketing idea
  05/22/24
pnnc
know-it-all love of her life round eye
  05/22/24
I think trade-name law firms are among the most startingly p...
excitant snowy spot
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
know-it-all love of her life round eye
  05/22/24
"resale value"? What fucking percent of solo shop...
excitant snowy spot
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
massive mood affirmative action
  05/22/24
but you can always rebrand later i suppose
know-it-all love of her life round eye
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
Motley orchestra pit associate
  05/22/24
Lol what did he want for it?
excitant snowy spot
  05/23/24
Git ‘er Dun Law
Heady chrome gaping
  05/22/24
Trade name is so fucking prole but a good one probably bring...
razzmatazz high-end toilet seat lettuce
  05/22/24
love it when law firms have "modern" MBA-sounding ...
Amber hairraiser garrison marketing idea
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
razzmatazz high-end toilet seat lettuce
  05/22/24
cr
navy mentally impaired office
  05/22/24
I have no idea why solos would do trade names. I think it m...
Boyish elite business firm
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Godawful Crackhouse
  05/22/24
titcr https://www.gorillalawfirm.com/
Amber hairraiser garrison marketing idea
  05/22/24
this man is leaning in
Godawful Crackhouse
  05/22/24
Trade name is great for marketing because people know that y...
Soul-stirring base karate
  05/22/24
Also pigeonholes you into that practice area though.
know-it-all love of her life round eye
  05/22/24
This is assuming you've made the choice that you're going to...
Soul-stirring base karate
  05/22/24
Few general practitioners anymore. But very common to take a...
know-it-all love of her life round eye
  05/22/24
https://www.mybaldlawyer.com/
Smoky kitchen bbw
  05/22/24
...
know-it-all love of her life round eye
  05/22/24
Damn. No one would ever accuse him of false advertising.
Bull headed pistol
  05/22/24
Wild animal, actually.
titillating cordovan hospital depressive
  05/22/24
...
Bespoke Big School Cafeteria Faggot Firefighter
  05/22/24
NorCal Employment Counsel
beta offensive brethren
  05/22/24
I don't think that was his actual firm name.
Bull headed pistol
  05/22/24
Trade name
Topaz liquid oxygen
  05/22/24
Juice WRLD Capital Partners
arousing pearl theater
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: know-it-all love of her life round eye



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: massive mood affirmative action

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: know-it-all love of her life round eye

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: rebellious overrated station national security agency

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: know-it-all love of her life round eye

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: Costumed market

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: Amber hairraiser garrison marketing idea

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: know-it-all love of her life round eye

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: excitant snowy spot

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: know-it-all love of her life round eye

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: excitant snowy spot

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: massive mood affirmative action

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: know-it-all love of her life round eye

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: Motley orchestra pit associate

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: excitant snowy spot

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: Heady chrome gaping

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: razzmatazz high-end toilet seat lettuce

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: Amber hairraiser garrison marketing idea

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: razzmatazz high-end toilet seat lettuce

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: navy mentally impaired office

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Boyish elite business firm

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Godawful Crackhouse

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: Amber hairraiser garrison marketing idea

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Godawful Crackhouse

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Soul-stirring base karate

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: know-it-all love of her life round eye

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: Soul-stirring base karate

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: know-it-all love of her life round eye

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: Smoky kitchen bbw

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: know-it-all love of her life round eye



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: Bull headed pistol

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: titillating cordovan hospital depressive

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Bespoke Big School Cafeteria Faggot Firefighter



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: beta offensive brethren

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: Bull headed pistol

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Topaz liquid oxygen

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: arousing pearl theater

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)