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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Maize Useless Azn Public Bath
  04/07/26
why tf do u have a paid subscription to the detroit news
appetizing ceo masturbator
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Maize Useless Azn Public Bath
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Maize Useless Azn Public Bath
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Mentally impaired institution
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
As a true baller, I don't even check the price before I buy ...
chocolate dead main people
  04/07/26
weird i was wondering who tf buys this shit to begin with
appetizing ceo masturbator
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
ultramarine dopamine
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
pungent mind-boggling pocket flask parlour
  04/07/26
When I was in 5th grade our little league team won the champ...
passionate cruel-hearted indirect expression
  04/07/26
...
Pink spectacular sandwich
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
...
cobalt boyish center
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
thousands of dollars in chips: comped
multi-colored seedy pisswyrm electric furnace
  04/07/26
Okay, I lol’d
Excitant carmine wrinkle lay
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
passionate cruel-hearted indirect expression
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
insanely creepy filthpig kitty cat
  04/07/26
(i'm white) tp
Excitant carmine wrinkle lay
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
passionate cruel-hearted indirect expression
  04/07/26
They're fantastic with french onion dip.
Pink spectacular sandwich
  04/07/26
At my supermarket recently there was a sign that said Dorito...
vigorous khaki brunch
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
passionate cruel-hearted indirect expression
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Maize Useless Azn Public Bath
  04/07/26
...
passionate cruel-hearted indirect expression
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
ultramarine dopamine
  04/07/26
...
Fragrant nofapping cumskin
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
crawly comical casino
  04/07/26
Buddy of mine hooking up with tbf tp, tp
Excitant carmine wrinkle lay
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
vigorous khaki brunch
  04/07/26
...
Maize Useless Azn Public Bath
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
chest-beating maniacal toilet seat hospital
  04/07/26
.
insanely creepy filthpig kitty cat
  04/07/26
Cr. Article is propaganda
balding elastic band
  04/07/26
...
fishy frum church building
  04/07/26
Work hard, put dorito on table and what he do? He price hike
lavender hell
  04/07/26
...
passionate cruel-hearted indirect expression
  04/07/26
...
Maize Useless Azn Public Bath
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
...
mewling coffee pot
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
passionate cruel-hearted indirect expression
  04/07/26
...
cobalt boyish center
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
Amazing article and thread, and good news Doritos are my...
black submissive trailer park mediation
  04/07/26
180
passionate cruel-hearted indirect expression
  04/08/26
...
cobalt boyish center
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
vigorous khaki brunch
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
insanely creepy filthpig kitty cat
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
vigorous khaki brunch
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
fishy frum church building
  04/07/26
LMAO they kept the prices high to try to claw back the money...
Geriatric stage
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Maize Useless Azn Public Bath
  04/07/26
...
cobalt boyish center
  04/07/26
...
passionate cruel-hearted indirect expression
  04/07/26
wtf
appetizing ceo masturbator
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
...
Azure Startled International Law Enforcement Agency
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
diverse copper abode corn cake
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Mentally impaired institution
  04/07/26
...
Excitant carmine wrinkle lay
  04/07/26
???
black submissive trailer park mediation
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
chest-beating maniacal toilet seat hospital
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
Maize Useless Azn Public Bath
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
unhinged curious sound barrier
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Maize Useless Azn Public Bath

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: appetizing ceo masturbator

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Maize Useless Azn Public Bath

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Maize Useless Azn Public Bath

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Mentally impaired institution

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: chocolate dead main people

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: appetizing ceo masturbator

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: ultramarine dopamine

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: pungent mind-boggling pocket flask parlour

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: passionate cruel-hearted indirect expression

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: Pink spectacular sandwich



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: cobalt boyish center



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: multi-colored seedy pisswyrm electric furnace

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Excitant carmine wrinkle lay

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: passionate cruel-hearted indirect expression

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: insanely creepy filthpig kitty cat

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Excitant carmine wrinkle lay

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: passionate cruel-hearted indirect expression

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: Pink spectacular sandwich

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: vigorous khaki brunch

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: passionate cruel-hearted indirect expression

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Maize Useless Azn Public Bath

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: passionate cruel-hearted indirect expression



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: ultramarine dopamine

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: Fragrant nofapping cumskin



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: crawly comical casino

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Excitant carmine wrinkle lay

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: vigorous khaki brunch

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Maize Useless Azn Public Bath



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: chest-beating maniacal toilet seat hospital

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: insanely creepy filthpig kitty cat

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: balding elastic band

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: fishy frum church building



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: lavender hell

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: passionate cruel-hearted indirect expression



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Maize Useless Azn Public Bath



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: mewling coffee pot



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: passionate cruel-hearted indirect expression

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: cobalt boyish center



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: black submissive trailer park mediation

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: passionate cruel-hearted indirect expression

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: cobalt boyish center



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: vigorous khaki brunch

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: insanely creepy filthpig kitty cat

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: vigorous khaki brunch

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: fishy frum church building

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: Geriatric stage

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Maize Useless Azn Public Bath

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: cobalt boyish center



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: passionate cruel-hearted indirect expression



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: appetizing ceo masturbator

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: Azure Startled International Law Enforcement Agency



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: diverse copper abode corn cake

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Mentally impaired institution

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Excitant carmine wrinkle lay



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: black submissive trailer park mediation

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: chest-beating maniacal toilet seat hospital

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: Maize Useless Azn Public Bath

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: unhinged curious sound barrier

*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49812400)