It's a pity that "love" has to wait for the holiday.

Before Valentine's Day, a pharmaceutical company revealed a little secret. They summarized the "love" rules of Chinese people through the sales data of retail pharmacies: every few days before a small holiday, the sales of Viagra-like drugs surged, and the peak and trough difference was obvious. Whether it was New Year's Day, Spring Festival, Mid-Autumn Festival or Qingming Festival, there would be a sales peak. It seems that Chinese people are so busy that they are almost quitting "love".

Of course, such news is not surprising. On the "Men's Health Day" in 2014, the "China Blue Book of Sexual Happiness" was released. The data of the blue book showed that the "sexual" happiness of Chinese people was around the passing score. Many people have troubles in this basic human need.

I’ve been feeling annoyed recently, annoyed, annoyed. I always feel that it’s getting harder and harder to make money. My friends often tease me intentionally or unintentionally that I might change my name to Zhou Zhuan one day.

I’ve been feeling annoyed recently, annoyed, annoyed. I dreamed of having dinner with Ai Iijima. The lights in the restaurant in my dream were too dim, and I couldn’t find the little blue pill anywhere…

In 1999, the popular song “I’ve Been Annoyed Recently” spread from Taiwan to the mainland and became popular. Li Zongsheng’s delicate brushstrokes revealed the helplessness of urban professionals. At that time, Taiwan was still one of the “Four Asian Tigers”, and the pressure brought to professionals by the economic boom was vented through songs. After 15 years, urban people in the mainland are increasingly able to appreciate the life situation described in “I’ve Been Annoyed Recently” - the intense work in the workplace has brought a worry-free life, but there is little happiness left.

After experiencing rapid economic growth, satisfaction beyond food and clothing has been re-emphasized. In 2008, entrepreneur Wang Shi published "Let the Soul Keep Up with the Pace", which triggered the Chinese middle class's attention and discussion on their quality of life. Wang Shi used his life story after the age of 50 to set a new lifestyle sample for the Chinese middle class. In this sample, career success is important, but the sense of happiness in life is equally important.

Happiness is so hard to explain that CCTV's "Are You Happy?" street survey was ridiculed by millions of people. According to the classic Maslow's hierarchy of needs theory, human needs are divided into five levels from low to high like a ladder: physiological needs, safety needs, social needs, respect needs and self-realization needs. So, if people meet different needs step by step at different stages, will they be happy? The answer is still uncertain.

For example, "sexual" happiness is a physiological need of people, but those who have crossed the physiological needs stage and moved towards higher-level needs do not naturally feel "sexual" happiness. The situation is often the opposite. Some foreign surveys show that the higher the economic ability and social status of the people, the lower the "sexual" happiness may be.

What is the situation in China? Before the "Sexual Happiness China Blue Book", China had never had a large-scale public "sexual" happiness survey supported by authoritative professional organizations, especially the "sexual" happiness of Chinese working people, which had not been sorted out before. In October 2014, the "Sexual Happiness Survey" initiated by the Chinese Society of Sexology and the media was completed after a year. The "Sexual Happiness China Blue Book" formed by the survey used data to describe the "sexual" happiness of Chinese working people for the first time.

Which working people are most confident about their "things"? Which working people are the most interesting? Which professional men are "weak" and which are "strong"? The Blue Book caused heated discussions in China for a while and also attracted the attention of Western mainstream media. While publishing the survey data, the Blue Book also provided a lot of "sexual" happiness knowledge posts, spreading sexual health knowledge in the form of "Tips". The latter is the more important purpose of the "Sexual Happiness China Blue Book".

Sexual happiness has been misunderstood in China for too long. It is either only used as a topic for after-dinner conversation, exaggerated and distorted; or hidden deep in textbooks and kept secret by teachers. Thanks to the "Blue Book of Sexual Happiness", the sexual happiness of Chinese people has finally been brought to the table.

The "Blue Book of Sexual Happiness in China" reveals a corner of the current situation of sexual happiness of Chinese working people. Let's take a look at how far we are from sexual happiness.

Surprise: Women pay more attention to sexual happiness

The reporter chased a migrant worker and asked, "Are you happy?"

The person being asked looked up and down at the reporter and answered, "My last name is Zeng."

The above conversation was defined as a "god answer" about happiness on the Internet. What is more difficult to answer than happiness is sexual happiness.

When the "Sexual Happiness Survey" was launched in early 2014, the host of the survey, Professor Jiang Hui, director of the Andrology Center of Peking University Third Hospital, and a group of media people had anticipated the difficulty of the survey, so they chose a combination of online and offline surveys. Although every adult needs "sexual" happiness, it is still difficult to talk about "sex" in China more than 30 years after the reform and opening up. The Internet has solved people's shame barriers. Facing the computer screen, people are more likely to put down their disguises and reveal their true thoughts.

The "Sexual Happiness Survey" was conducted in both online and offline ways. The offline survey was conducted with the help of the "Men's Health Thousand Miles Tour" event, which spanned 22 cities. Male experts provided free medical treatment to patients in hospitals across the country and popularized sexual health knowledge. After nearly a year, the "Sexual Happiness Survey" obtained survey data from more than 10,000 people, covering 11 major industries, and the age group was mainly young and middle-aged. What surprised the investigators was that women were more interested in the "Sexual Happiness Survey", and there were quite a few women among the participants.

In addition to being more enthusiastic than men, according to the survey results, women also care more about the quality of "sexual" happiness, and even without the cooperation of their partners, they are more active in finding their own fun. The results of the "Sexual Happiness Survey" show that 93% of working women will buy sex toys, of which 78% are regular and random consumers. The Blue Book concluded: "For their own sexual happiness, women have taken a solid and important step."

In fact, the fact that women care more about "sexual" happiness than men can be found in the physiological differences between the sexes. No matter how far human intelligence develops, physiological animal instincts will not disappear. Therefore, it is entirely possible to see the difference between the sexes in their views on "sexual" happiness from animal instincts and the living environment of ancient humans.

If the ultimate goal is pursued, the biggest role of sex is to achieve reproduction and continue offspring. Some lower-level single-cell animals can reproduce without sex. Most high-level animals continue their offspring through sexual reproduction, which is believed to better complete the recombination of genes and select better offspring. Most animals are completed by females to complete the task of nurturing offspring, while the role of males is to find as many mates as possible with the greatest ability, so as to leave their genetic information in their offspring.

People are naturally not "immune". Before the formation of social civilization, there was not much difference between men and monkey kings in their ideas about sex, so men naturally pay more attention to "quantity" rather than "quality". Men's "pleasures" are not so simple for women. Once the opposite sex is allowed to get close, the result is likely to be a long pregnancy and the heavy task of raising offspring, which makes women have to be cautious about those "male monkeys" who smell of hormones.

Men are from Venus, women are from Mars. A best-selling book called "Why Men Want Sex and Women Need Love" talks about an interesting experiment, which explains from one side why men are "simple and rough" in sex activities.

This experiment was conducted by the University of Chicago in the United States in 2006. The experiment showed that just letting a male subject talk casually with a strange woman would increase his testosterone level by one third; and the greater the reaction of this type of hormone, the more exaggerated the man's behavior would be. The study also pointed out that compared with single men in the mate selection period, married and father men have significantly lower testosterone indexes. This is because when men become fathers, they turn to the parental role of taking care of others; while single men with more testosterone are still looking for partners to carry on the family line.

The long patriarchal society has left stereotypes on gender relations. Whether in Western or Eastern culture, women's "sexual" happiness has long been ignored. In 2011, the American movie "Hysteria" was released. The story restored the background of the invention of the "vibrator" and also let us see the "sexual" happiness of Western women in the Victorian era more than a hundred years ago.

At that time, some female patients with depression and anxiety were diagnosed with "hysteria", and a doctor found a good way to treat "hysteria". However, the doctor was eventually exhausted by the high-intensity manual labor, so he invited his friends to invent a tool to replace manual labor. This tool evolved into today's "vibrator", and the "hysteria" of that year is nothing more than the consequence of women's "sexual" unhappiness today.

Now, women's "sexual" happiness has finally been recognized, and in the eyes of doctors, the "sexual" happiness of both sexes is a "relativity", and women's feelings are an important evaluation indicator. Professor Jiang Hui noticed in his usual consultations that if a couple encounters "sexual" happiness problems, it is often the woman who takes the initiative to take her husband to the hospital for treatment. This is related to the conservative ideas of men and the fact that women pay more attention to the quality of "sexual" happiness.

Sadness: "Weakness" of men in the workplace is common

When director Feng Xiaogang reached middle age, he made a movie called "A Sigh". There is a line in the movie: When you are young, you have the heart of a thief but not the courage of a thief. When you are old, you have both the heart of a thief and the courage of a thief, but you are no longer a thief. Director Feng is good at summarizing the world and the human heart, and he speaks out the mentality of middle-aged men. If you look at it from a doctor's perspective, the movie is about the embarrassing situation of men after their physiological functions decline.

Among the participants of the "Sexual Happiness Survey", 90% of the male participants are aged 35, which is the golden period of life when they have the desire, courage and desire to have sex. In theory, the "sexual" happiness index should be high, but from the survey results, it is not as good as expected.

Regarding "sexual" happiness satisfaction, 51% of the working people said they were basically satisfied, 37% said they were very satisfied, 8% were "routine", and the remaining 4% were "desireless".

If satisfaction is a subjective description, then the following "sex frequency", "sex duration" and "hardness level" can describe the "sexual" happiness level of working men from a relatively objective perspective. The survey shows that 44% of working men have sex less than once a week, and 37% have sex 1-3 times a week; the most popular choice for "single sex time for men" is 10-20 minutes, accounting for 39%, and the second is less than 10 minutes, accounting for 24%; as for "hardness", 55% of working men think they have reached level 4, and 35% have reached level 3.

Chinese-style blessings from Viagra.

Since the "Sexual Happiness Survey" is in the form of voluntary questionnaire filling, considering the "habit" of men's love of face, the above data is inevitably "exaggerated". The general situation seen in the men's clinic is that male patients seeking treatment for "sexual" happiness problems do have a trend of getting younger.

One of the data provided by Professor Jiang Hui is that men aged 30-50 are currently the main patient group in the men's clinic. ED (male erectile dysfunction) is a common and high-incidence disease among male reproductive system diseases, and the incidence of ED has also tended to be younger in recent years. According to relevant surveys, the prevalence of ED among Chinese men under 30 years old is 25%. Jiang Hui analyzed that China's society has developed rapidly in the past 30 years, and the living pressure of urban workers has increased, which has an important impact on men's health and is also a reason for young men to have ED.

Recently, a survey report on corporate elites was released, and the data in it just reflects the neglect of family life and personal health by Chinese professionals. The data shows that most elites hope to balance their career and family, but the actual situation is just the opposite. Only 40.8% of the elites have truly achieved a balance between career and family. 45.3% of corporate elites frankly admit that in reality they focus on their careers and ignore their families. This phenomenon is more serious among private enterprise elites. The survey also found that professional elites pay less attention to family life issues such as physical health and children's education.

Professor Jiang Hui told Xinmin Weekly that the addition of the "hardness level" indicator in the "Sexual Happiness Survey" is to remind men in the workplace not to ignore "hidden dangers." "Medically, there are standards for male erection hardness, which are used to diagnose related diseases. To facilitate public understanding, we translate this standard into four metaphors: Level 1 hardness is like soft tofu, Level 2 hardness is like peeled banana, Level 3 hardness is like banana with skin, and Level 4 hardness is like fresh cucumber. Level 4 hardness is the basis of good sexual happiness and a sign of male health." More and more studies have shown that if men develop ED, it is likely to be a precursor to potential cardiovascular and endocrine diseases. Therefore, ED is not only related to sexual happiness, but also to health.

But obviously, Chinese men do not pay enough attention to ED. Many people are willing to go to the hospital for treatment until it affects fertility. Dr. Zhang Zhichao of the Men's Center of Peking University First Hospital told Xinmin Weekly that there are 400,000 to 500,000 test-tube babies in China every year. Half of the reasons why couples cannot conceive naturally are on the male side, and part of the male reasons are ED. On the day of the interview, Zhang Zhichao received a 32-year-old male patient who was seeking treatment for infertility. After Zhang Zhichao's understanding, the patient's married life was half unsuccessful and the other half was not satisfied.

ED is a disease that can be corrected. Zhang Zhichao introduced that China's ED treatment has gone through a process from "barbaric" to professional. In the early stage of lack of effective drugs, doctors often could only "do ideological work" for patients. Some doctors even suggested that men drink some white wine before having sex to "build up courage." Later, intracavernous injection, vacuum negative pressure suction and other treatment methods entered China, but these technologies have various problems. "For example, it is difficult to control the onset time of intracavernous injection. Some patients squeezed into the bus to go home after treatment in the hospital and were scolded as hooligans."

It was not until 2000 that Viagra entered mainland China, and the treatment of ED in the mainland became standardized. Since then, several similar foreign drugs have been added to ED treatment, greatly improving the treatment effect of ED. In recent years, Chinese andrology has developed to a certain extent, and the standardized treatment of male diseases has also made significant progress. However, when both drugs and doctors are available, it is found that men's sexual health knowledge and concepts have not changed much, and entering the clinic is still a huge challenge for many patients.

Misunderstanding: "Sexual" happiness is just physical work

According to the data of the "Sexual Happiness Survey", the satisfaction of mainland Chinese working people with their "sexual" happiness is not very high. What secrets are hidden behind this data?

Ying Ying is a psychiatrist at the Shanghai Mental Health Center. This fashionable female doctor is one of the earliest psychiatrists in China to engage in the field of sexual health. As a female doctor and a female doctor who looks at sexual health from the perspective of psychiatry, Ying Ying analyzes "sexual" happiness more from a social and psychological perspective. She believes that behind the low sense of "sexual" happiness are "misunderstandings" one by one.

The needs of men and women for "sexual" happiness are different. The "Sexual Happiness Survey" also provides such

A data. Regarding the various components of "sexual" happiness, men and women have completely different rankings of importance. Men believe that the duration of sex is the key and hardness is the foundation. Most men who participated in the survey put "abundant physical strength" and "hard long guns" in the most important position. As for girls, most women put the duration and skills that men care about most in second place, and they pay more attention to passionate foreplay.

Day does not understand the darkness of the night. When the truth comes out, should men and women reflect on it?

Another "misunderstanding" is that many people think that "sexual" happiness is just a technical issue and it is related to physical strength, but Dr. Ying Ying has repeatedly emphasized that there is no "sexual" happiness without love, and "sexual" happiness must be based on feelings.

In the last month of 2014, "Momo Technology" landed on the Nasdaq in the United States and became a listed company. According to the written definition, "Momo" is a mobile social tool. People who are not familiar with the Internet may not easily understand what this is. Or the folk language is easy to understand-"Momo", isn't it just a tool for hooking up?

Momo became a hot topic of discussion when it went public. It seems that the Internet has provided more and more convenience for hooking up. But the question is, does more convenient hooking up mean easier "sexual" happiness?

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Perfect sex needs strong love as support.

Ying Ying told Xinmin Weekly that sex has four functions: reproduction, health, pleasure, and innovation. The difference between humans and other animals is that humans pay more attention to the latter two. Human pleasure is restricted by social culture. It is difficult to have a sense of pleasure or happiness without emotions. "Perfect sex needs strong love as support."

When "sexual" happiness encounters obstacles, most people will think of going to the urology department or men's department for treatment, thinking that everything will be fine if the physiological problems are solved. In fact, the obstacles encountered by some men are not only organic lesions, but also complex psychological factors. The occurrence of sexual dysfunction is often the result of the combined effects of psychology, physiology, and spirit.

This is not surprising. More than 100 years ago, Dr. Freud had already linked sex with mental state and pushed it to the extreme. In his theory, all kinds of psychological disorders of people are the result of accumulated sexual tension. For Mr. Freud, whatever you think is the result of subconscious sexual repression.

Therefore, in Dr. Ying Ying's clinic, in addition to providing drugs, doctors also prescribe psychological and behavioral "prescriptions" for patients. Ying Ying usually tells patients that since love is the premise of sex, then talk about love first, and don't ignore the exchange of emotions just because old couples touch each other with their left hands. Marginal sexual activities - this is a professional term. Dr. Ying Ying's translation is that holding hands, kissing, hugging, and wall-donging are all OK. The important thing is to create an ambiguous atmosphere and make love come alive again.

Ying Ying firmly believes that "sexual" happiness is the result of love. With love, there is no worry about "sexual" happiness. But from another perspective, "sexual" happiness is not a completely subjective feeling. Ying Ying believes that maintaining frequency and quality is also very important. After the release of the "China Blue Book of Sexual Happiness", some voices believe that the indicators released by the survey are a kind of pressure on people in the workplace and bring negative effects. Ying Ying disagrees with this statement. She believes that giving a data reference is not to force you to achieve this goal, but to remind you to maintain your activity. "For this matter, if you don't do it, you really don't want to do it."

After the publication of the "Sexual Happiness China Blue Book", it received great attention from the media, and overseas media also joined the ranks of reports. Professor Jiang Hui said that Western media mainly pay attention to the sexual happiness level of Chinese working people from the perspective of people's livelihood.

Professor Jiang Hui introduced that the investigation of sexual health is very difficult. The United States conducted a study in the 1990s, tracking and observing a small town for 10 years, and the data obtained showed that the incidence of ED among men aged 40-70 was 52%. The value of the "Sexual Happiness China Blue Book" lies in that it reflects the life pressure and health status of China's urban white-collar class, allowing the public to pay attention to sexual health and receive formal sexual health knowledge through the blue book. These are beneficial to the health of the entire population and social harmony. Jiang Hui revealed that the "Sexual Happiness Survey" will continue in 2015, and a new survey report will be released on October 28, Men's Health Day this year.

Regarding "sexual" happiness, Dr. Ying Ying gave a vivid metaphor: "Sexual" happiness is like fitness. First of all, you have to pay attention to it, then you have to exercise it, and the most important thing is to "exercise" scientifically to achieve perfect "sexual" happiness.

Love and Magic Drugs

The American movie "Love and Magic Drugs" was released in 2010. The movie was adapted from a true story. The male protagonist in the movie was cynical at first, only believing in hookups and not love. He was a salesman who sold the "magic drug" Viagra. The female protagonist is an artist with Parkinson's syndrome. She wanted to squander her youth and end her life alone before she became seriously ill. Two people who don't want love finally met together, but found that love is the best "magic drug" to treat all kinds of pain in life.

The prototype of the male protagonist, who really worked for Pfizer, was an excellent Viagra salesman. Viagra has been on the market for 17 years and has become synonymous with "love", triggering more people to think about the entanglement of "spirit and flesh".

After entering Taiwan, Viagra was translated into "Viagra", and this image nickname has been passed down to this day. In 2000, Viagra entered mainland China. As a prescription drug, Viagra can only be purchased in hospital pharmacies or regular drug retail stores with a doctor's prescription. Although Viagra is not available everywhere, its appearance coincides with the transformation of Chinese society. Social interpersonal relationships, gender relations and people's love concepts have undergone tremendous changes. Therefore, "Viagra" quickly became a hot word and became a symbol.

Viagra's "popularity" in China is also accompanied by troubles. Viagra may be the drug that suffers the most from counterfeiting in the Chinese market. In informal channels, you can buy counterfeit blue pills of various prices and unknown origins.

In 2014, the patent for Viagra expired, and a Chinese pharmaceutical company launched a generic drug, but the price of this generic drug was actually not much different from that of the original Viagra. According to third-party data, Viagra's market performance in 2014 was not greatly affected by the expiration of the patent.

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