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really want to open a middle-market gym, in between equinox and 24 hour fitness
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Date: May 23rd, 2018 3:47 PM Author: Boyish Gold Station $100/mo, capped membership, with a co-working space as an add-on. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113322) |
Date: May 23rd, 2018 3:47 PM Author: Insane Black Place Of Business how much is equinox a month (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113327) |
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Date: May 23rd, 2018 3:48 PM Author: Zombie-like learning disabled step-uncle's house $200/month. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113331) |
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Date: May 23rd, 2018 3:48 PM Author: aggressive yarmulke isn't that supposed to be NYSC?
i feel like that model won't do well. either you want something really cheap or you want to pay for the elitism and the crowd. |
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Date: May 23rd, 2018 3:49 PM Author: Zombie-like learning disabled step-uncle's house I'm a NYSC member. It definitely isn't capped and is often crowded as hell. I'd love to move on to something better. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113343) |
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Date: May 23rd, 2018 3:50 PM Author: aggressive yarmulke it's not capped, but it's middle market, no? (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113353) |
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Date: May 23rd, 2018 3:52 PM Author: Zombie-like learning disabled step-uncle's house Sort of. They run deals several times a year where you can join a single club for like $20-30/month. So it is generally MM but I'd say barely. I think the OP really describes Lifetime Fitness, which I used to belong to when I lived somewhere else. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113369) |
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Date: May 23rd, 2018 3:57 PM Author: Boyish Gold Station equinox isn't really elite anymore, at least the one i go to. what it is, is a huge rip-off, and i bet if you could provide 90% of the value for 60-70% of the cost, you'd get a lot of people wanting to join. the capped membership would address the problem of overcrowding at cheaper gyms, and the coworking space would be a compensating source of revenue to mitigage any losses from the cap. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113414) |
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Date: May 23rd, 2018 3:48 PM Author: Zombie-like learning disabled step-uncle's house Basically Lifetime Fitness, but don't think it has coworking space. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113336) |
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Date: May 23rd, 2018 3:50 PM Author: Boyish Gold Station 1) I've been to Lifetime, it sucks.
2) Didn't know they cap membership. |
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Date: May 23rd, 2018 3:53 PM Author: Zombie-like learning disabled step-uncle's house How does it suck?
Yeah, fair on membership capping. Does Equinox even do that? |
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Date: May 23rd, 2018 3:59 PM Author: Boyish Gold Station It had the same ambiance as an LA/24 Hour, just less people. Didn't feel cool/hip in the same way Equinox does.
No AFAIK Equinox doesn't cap, they just raise prices every year. |
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Date: May 23rd, 2018 4:03 PM Author: Zombie-like learning disabled step-uncle's house Equipment is better, they have huge pools/hot tubs, etc. Equinox is Lifetime that is smaller, has fewer people and pushes the "rich lifestyle" ambiance more. I don't really care about the latter. If Lifetime was closer to me I'd be a member without any question. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113446) |
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Date: May 23rd, 2018 4:12 PM Author: Boyish Gold Station The Lifetime I went to had awful bright white lights, basic equipment, but yeah, customer service was good. It felt like they were targeting boomers that didn't want to deal with crowds; my dream is millennials that want something in between equinox and 24, with working spaces, juice/sandwich bar, etc. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113501) |
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Date: May 23rd, 2018 3:48 PM Author: thirsty karate "midsections" (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113339) |
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Date: May 23rd, 2018 3:51 PM Author: razzle-dazzle resort clown i doubt many people actually pay the full rate for equinox - many big employers have generous discounts (like me). It's a form of price discrimination that would make it harder for you to compete on price.
Plus I bet equinox has super strong customer loyalty. They've spoiled the fuck out of me. any gym without eucalyptus towels basically feels like the rikers island rec room.
[xo is full of human mistakes so feel free to insult me for liking equinox instead of saying why im wrong] |
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Date: May 23rd, 2018 4:02 PM Author: Boyish Gold Station yeah i get $100/mo employer credit. you're right, i have no idea what percentage of their membership is paying discounted rates. as wagecucks would be a prime demographic, i should research that more.
funny about the loyalty, i feel like the amenities are not that great anymore. i don't see why you can't offer a similar ambiance at $50 less. |
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Date: May 23rd, 2018 4:21 PM Author: aggressive yarmulke as a former Equinox member, you're paying less for the amenities and more for the crowd imo.
the crowd at Equinox was way more upscale, attractive, and into working out. far less riff raff than at cheaper places
is that worth the premium? meh, idk. |
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Date: May 23rd, 2018 4:23 PM Author: Zombie-like learning disabled step-uncle's house Also their hours suck. (http://www.autoadmit.com/thread.php?thread_id=3984752&forum_id=2#36113573) |