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The iCar would have been 180

Apple was crazy to think they could get into car manufacturi...
Swashbuckling sienna indian lodge
  05/24/18
They seem to lack long-term strategic direction and they lac...
underhanded filthpig whorehouse
  05/24/18
Yeah, I remember reading about Jobs saying he had "crac...
Swashbuckling sienna indian lodge
  05/24/18
also, their shit used to just "work." now? ljl.
Adulterous crystalline theater stage voyeur
  05/24/18
...
Swashbuckling sienna indian lodge
  05/24/18
I bitch about Apple but my iphone 5 works perfectly, and I b...
Exhilarant Brass Feces Jap
  05/24/18


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Date: May 24th, 2018 11:11 AM
Author: Swashbuckling sienna indian lodge

Apple was crazy to think they could get into car manufacturing, but their plans sound pretty awesome. We are stuck with incremental changes in the car market now. Another company will eventually build the equivalent of the iPhone of cars now.

https://www.nytimes.com/2018/05/23/technology/apple-bmw-mercedes-volkswagen-driverless-cars.html?emc=edit_dk_20180524&nl=dealbook&nlid=8329068820180524&te=1

Apple enlisted software programmers, automotive engineers, rocket scientists and the industrial-design team of Apple’s design chief, Jonathan Ive, to reimagine the car. They entertained a series of unconventional concepts, including augmented-reality or holographic displays embedded in windshields and windows, a sunroof made of a special polymer that reduces heat from the sun, and windows with adjustable tints — like those on Boeing’s new 787 Dreamliner jets.

Two former Apple employees also recalled how their colleagues built a model of a sport-utility vehicle with four seats facing each other, which some employees tested by sitting inside, similar to a design Mercedes advertised in 2015.



(http://www.autoadmit.com/thread.php?thread_id=3985388&forum_id=2#36118441)



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Date: May 24th, 2018 11:35 AM
Author: underhanded filthpig whorehouse

They seem to lack long-term strategic direction and they lack an internal, inspiring force (Jobs) to push these sort of consumer moonshot projects from planning to actual execution-to-market. This sounds like a very similar trajectory and narrative to what occurred with their plan to disrupt the panel tv and cable markets with the iTV, which they also pulled the plug on. The company (which continues to mint money) reminds me of Disney in the 1970s which, ironically, Jobs used as a direct contrary example for what he didn't want Apple to become when he was conducting succession planning.

(http://www.autoadmit.com/thread.php?thread_id=3985388&forum_id=2#36118628)



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Date: May 24th, 2018 3:31 PM
Author: Swashbuckling sienna indian lodge

Yeah, I remember reading about Jobs saying he had "cracked" TV before he died. The issue with the iCar and iTV is also partly that Apple demands total control and the auto manufacturers and cable companies refused to give into their demands. Everyone saw what happened to the music companies with iTunes.

I agree they seem to be floundering and no game changing product is planned that I have heard about. They are working on AR/VR, but it is far from clear that they will have the best product. Decline seems inevitable at this point.

https://9to5mac.com/2016/08/31/steve-jobs-tv-set-reinvent/

(http://www.autoadmit.com/thread.php?thread_id=3985388&forum_id=2#36120360)



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Date: May 24th, 2018 3:32 PM
Author: Adulterous crystalline theater stage voyeur

also, their shit used to just "work." now? ljl.

(http://www.autoadmit.com/thread.php?thread_id=3985388&forum_id=2#36120371)



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Date: May 24th, 2018 3:37 PM
Author: Swashbuckling sienna indian lodge



(http://www.autoadmit.com/thread.php?thread_id=3985388&forum_id=2#36120416)



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Date: May 24th, 2018 3:42 PM
Author: Exhilarant Brass Feces Jap

I bitch about Apple but my iphone 5 works perfectly, and I bought it in 2013. I keep waiting for it to crap out but the damn thing is great

(http://www.autoadmit.com/thread.php?thread_id=3985388&forum_id=2#36120466)