Date: January 29th, 2026 4:09 PM
Author: Swashbuckling violet center
American Eagle's stock is up like 136% since the Sydney Sweeney ad. It literally saved the company...
https://diffusionpr.com/wp-content/uploads/2025/12/2026-Rookie-Application.docx
ESSAY QUESTIONS
(2 TOTAL)
Strong writing skills are at the core of a good PR person. To get a sense of how you think and how well you can write, please answer the following questions.
1. Earlier this year, Sydney Sweeney partnered with American Eagle on its ‘Great Jeans’ campaign, which resulted in major backlash on social media and in mainstream news for its misinterpretation as ‘good genes.’ American Eagle’s initial response to the campaign fell flat. What steps should the brand have taken immediately following and/or should now take to repair its image with consumers?
(http://www.autoadmit.com/thread.php?thread_id=5828437&forum_id=2\u0026mark_id=4593694#49631193)