Date: March 31st, 2026 9:31 PM
Author: Kenneth Play (emotional girth)
I believe OP is concerned about consolidation in the "seasoned salt" market
1. High Market Concentration in Key Segments
Condiments and Sauces: The deal combines global leaders in categories like mayonnaise (Hellmann's) and hot sauce (Cholula, Frank's RedHot).
Seasonings and Spices: Both companies hold dominant positions in the global spice market. Regulators often look at whether a merger allows a single entity to unilaterally raise prices or reduce innovation.
2. Historical Precedent for Regulatory Intervention
2008 Seasoned Salt Challenge: The Federal Trade Commission (FTC) previously blocked McCormick's acquisition of Unilever’s Lawry's and Adolph's brands until McCormick agreed to divest its Season-All business to maintain competition.
Market Share Concerns: In that 2008 case, the FTC noted that combined, the brands would have controlled nearly 80% of the U.S. branded seasoned salt market. A similar level of concentration in other condiment categories could trigger divestiture requirements for the 2026 deal.
(http://www.autoadmit.com/thread.php?thread_id=5852171&forum_id=2\u0026mark_id=5310074#49784850)