Let’s explore both who second-screeners are, and how their device use affects their TV viewing experience.

So Who Are Second-Screeners?

There are a couple things that we know for sure about second-screen users, thanks to a survey by YouGov with Statista:

The percentage of consumers who use their smartphone while watching TV is evenly split between men (77%) and women (76%).

The more a person earns a year, the more likely they are to watch TV with their smartphones in hand. Of those who make $40,000 a year, only 69% engage in this behavior, while 90% of those who make more than $80,000 a year do so.

Younger and middle-age viewers are more likely to watch TV while using their smartphones. YouGov found that 83% of those 18-34 and 85% of those 35-54 were likely to engage in this behavior, while 66% of those ages 55+ would.

https://research.mountain.com/insights/an-exploration-of-second-screen-use-by-tv-viewers/

(http://www.autoadmit.com/thread.php?thread_id=5634888&forum_id=2\u0026mark_id=5310905#48342494)

auxiliary screen tp

(http://www.autoadmit.com/thread.php?thread_id=5634888&forum_id=2\u0026mark_id=5310905#48342665)

- TV on

and

- sitting on couch w/laptop, playing poker & poasting

while

- intermittently using phone to place sports bets and send texts

SCREEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEENS

*flaps arms wildly

(http://www.autoadmit.com/thread.php?thread_id=5634888&forum_id=2\u0026mark_id=5310905#48342722)