Data shows Bud Light REVERSES sales declines into the Memorial Day weekend
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Date: May 30th, 2023 7:45 PM Author: hot theater stage haunted graveyard
NVM the declines are accelerating
https://www.newsweek.com/bud-light-sales-decline-dylan-mulvaney-boycott-latest-1803292
Bud Light has continued to suffer declining fortunes as a boycott of the beer brand over its partnership with transgender influencer Dylan Mulvaney is reported to have had a lasting impact on its sales and revenue.
According to data by Bump Williams Consulting and Nielsen IQ, provided to Newsweek, in the week ending May 20, sales volume—the number of units of beer sold—declined 29.5 percent compared to the same period last year, while sales revenue was down 25.7 percent on the same week in 2022.
(http://www.autoadmit.com/thread.php?thread_id=5348184&forum_id=2#46372884) |
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Date: May 31st, 2023 1:07 AM Author: hot theater stage haunted graveyard
Another continuing trend is a decline in sales of Anheuser-Busch's other beer labels, which appear to have suffered a knock-on impact from the backlash.
In the four weeks to April 29, Michelob Ultra saw a 2.8 percent decline in sales volume, while in the four weeks to May 20 this had declined to 7.3 percent.
Similarly, Busch Light sales volume contracted 2.6 percent in the April period; in May, it was a 10.1 percent decline. Meanwhile, Natural Light went from a 6.4 percent drop in sales volumes to a 9.1 percent decrease, compared to a year ago.
(http://www.autoadmit.com/thread.php?thread_id=5348184&forum_id=2#46373995) |
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