https://www.documentcloud.org/documents/25955887-sam-plan/#document/p1

**NOTE this sentence: Deepen cultural literacy: Study the syntax, language and content that gains attention and virality in these spaces.

PHASE 1 CONTENT DEVELOPMENT & TESTING

▪ Develop culturally relevant, research-backed content tailored to the diverse interests and concerns of young men, ensuring it aligns with economic security, personal growth, and social mobility.

▪ Utilize iterative content testing across Discord, YouTube, Twitch, and other emerging platforms to refine messaging in real-time based on audience feedback and engagement metrics.

▪ Experiment with various content formats, including short-form videos, interactive Q&A sessions, podcasts, and meme-based messaging to determine the most effective communication styles.

▪ Implement A/B testing strategies for different narratives, analyzing which messages resonate best with key audience segments, particularly working-class and non-college young men.

▪ Evaluate effectiveness through engagement analytics, sentiment tracking,and digital focus groups to ensure content is adaptive and responsive to shifting opinions and trends.

PHASE 2 FULL-SCALE DEPLOYMENT

▪ Expand influencer partnerships and organic content strategies,ensuring long-term collaboration with trusted voices that resonate with young men’s interests, including self-improvement, financial literacy,and career development.

▪ Launch digital ad campaigns based on tested content, integrating nuanced messaging that aligns with young men’s concerns about economic security,opportunity, and social mobility, while countering right-wing disinformation. Coordinate with Democratic campaigns for local outreach efforts,incorporating on-the-ground engagement through mentorship programs,town halls, and interactive events that provide direct access to policymakers and progressive advocates.

▪ Strengthen community-building efforts by establishing sustained engagement channels such as Discord servers, YouTube community discussions, and Reddit AMAs, where progressive leaders and influencers can foster ongoing dialogue and trust.

▪ Implement post-campaign analytics and feedback loops to refine future outreach efforts, ensuring that lessons from digital and in-person engagement inform continuous improvement in messaging and strategy.

PHASE 3 RESEARCH & ENGAGEMENT

▪ Launch Young Voters Advisory Council, ensuring representation from working-class, non-college, and politically disengaged young men to provide firsthand insights.

▪ Conduct extensive digital consumption analysis, mapping out key online spaces, discussion forums, and content ecosystems where young men are engaging in political discourse.

▪ Develop partnerships with sociologists, behavioral economists, and digital anthropologists to deepen our understanding of young men’s motivations,barriers to political participation, and pathways to engagement.

▪ Begin informal influencer networking and testing messages by embedding progressive narratives into casual discussions, digital commentaries,and viral content.

▪ Establish direct engagement channels, such as AMA (Ask Me Anything)sessions on platforms like Reddit and Discord, to initiate organic conversations with young male voters.

Oh and where is that $20M going?

Research & Communications - $4.5M: Expanded funding for real-time analysis, sentiment tracking, and focus groups.

Organic Influencer Outreach & Media - $6.5M: Scaling micro/mid-tier influencer networks and authentic storytelling initiatives.

Digital & In-Game Ads, Strategic Placements - $6M: Refining ad targeting and investing in interactive and gamified messaging

Community Engagement (Events, Advisory) - $4M: Strengthening grassroots organizing, mentorship, and online engagement.

(http://www.autoadmit.com/thread.php?thread_id=5731626&forum_id=2#48975239)

Starter comment: The Democratic Party has unveiled a plan called "Speaking with American Men: A Strategic Plan" (code-named "SAM") as the party reels from its recent 2024 loss. The presidential election last year demonstrated that young men, but especially young white men, were leaving the party in favor of the GOP in historic numbers. Minorities also seemed to be following suit, such as Hispanic men in fact breaking for Trump. The rout among young men is considered by many observers to be a critical reason for the party losing key swing states such as Pennsylvania, Wisconsin, and Michigan. Since the election, the party has faced an internal battle on which way to go forward. Moderates argue that Democrats need to tack more towards the center and away from polarizing social justice topics such as DEI, while progressives are pushing back and claiming instead that the party needs to lean even more into the left-wing base in an effort to turn out this group in greater numbers.

Now, SAM seeks to better evaluate why the party lost with men and try to win them back. Donors have pledged over $20 million to this initiative. In the words of the strategists organizing it, SAM will use the funds to "study the syntax, language and content that gains attention and virality in these spaces [inhabited by men]". Some ideas include:

spending more money to buy Democratic Party advertisements in video games

finding the liberal equivalent of Joe Rogan and boosting this genre of podcasts to compete with the current conservative-leaning ones

tailoring the rhetoric and language of Democratic politicians to make them sound more similar to how young men speak with each other

SAM has received criticism by conservatives for a perception of being out of touch and treating young men as a science project instead of actually listening to them and acting on their concerns. According to an analysis by the New York Times, "it can read like anthropological studies of people from faraway places."

Will SAM succeed in identifying deficiencies among the party's support with men, or will it actually backfire and drive more men away from Democrats? How should the party approach its messaging to men before the 2026 midterms?

(http://www.autoadmit.com/thread.php?thread_id=5731626&forum_id=2#48975256)