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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Carmine puppy home
  04/07/26
why tf do u have a paid subscription to the detroit news
soul-stirring zombie-like fanboi market
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Carmine puppy home
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Carmine puppy home
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
vivacious philosopher-king native
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
As a true baller, I don't even check the price before I buy ...
razzle brilliant university
  04/07/26
weird i was wondering who tf buys this shit to begin with
soul-stirring zombie-like fanboi market
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Elite adventurous set digit ratio
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
Electric Ladyboy Karate
  04/07/26
When I was in 5th grade our little league team won the champ...
up-to-no-good ratface mood
  04/07/26
...
spectacular startled cuckoldry heaven
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
...
Aromatic tanning salon
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
thousands of dollars in chips: comped
CapTTTainFalcon
  04/07/26
Okay, I lol’d
Surfeando las estrellas
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
up-to-no-good ratface mood
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
Disturbing insecure lettuce place of business
  04/07/26
(i'm white) tp
fluffy wonderful party of the first part
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
up-to-no-good ratface mood
  04/07/26
They're fantastic with french onion dip.
spectacular startled cuckoldry heaven
  04/07/26
At my supermarket recently there was a sign that said Dorito...
umber disgusting trailer park
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
up-to-no-good ratface mood
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Carmine puppy home
  04/07/26
...
up-to-no-good ratface mood
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Elite adventurous set digit ratio
  04/07/26
...
disrespectful tantric library dysfunction
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
Trip Mad-dog Skullcap
  04/07/26
Buddy of mine hooking up with tbf tp, tp
fluffy wonderful party of the first part
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
umber disgusting trailer park
  04/07/26
...
Carmine puppy home
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
Hairraiser mildly autistic garrison
  04/07/26
.
Disturbing insecure lettuce place of business
  04/07/26
Cr. Article is propaganda
Razzmatazz plaza psychic
  04/07/26
...
boyish gay quadroon
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Bateful unhinged cruise ship
  04/07/26
...
up-to-no-good ratface mood
  04/07/26
...
Carmine puppy home
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
...
zoomer sexuality expert
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
up-to-no-good ratface mood
  04/07/26
...
Aromatic tanning salon
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
Amazing article and thread, and good news Doritos are my...
michael doodikoff
  04/07/26
180
Woah Cr friend!
  04/08/26
...
potluck
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
Big Clique Energy
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
animeboi
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
Big Clique Energy
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
boyish gay quadroon
  04/07/26
LMAO they kept the prices high to try to claw back the money...
razzle-dazzle jap toaster
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Carmine puppy home
  04/07/26
...
Aromatic tanning salon
  04/07/26
...
up-to-no-good ratface mood
  04/07/26
wtf
soul-stirring zombie-like fanboi market
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
...
.,.,...,..,.,.,:,,:,...,:::,...,:,.,.:..:.
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
Idiotic idiot
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
vivacious philosopher-king native
  04/07/26
...
fluffy wonderful party of the first part
  04/07/26
???
michael doodikoff
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
Hairraiser mildly autistic garrison
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
chilmata
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
,,...,..,.......,..,......,.......,..,.,,
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Carmine puppy home

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: soul-stirring zombie-like fanboi market

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Carmine puppy home

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Carmine puppy home

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: vivacious philosopher-king native

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: razzle brilliant university

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: soul-stirring zombie-like fanboi market

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Elite adventurous set digit ratio

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: Electric Ladyboy Karate

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: up-to-no-good ratface mood

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: spectacular startled cuckoldry heaven



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Aromatic tanning salon



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: CapTTTainFalcon

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Surfeando las estrellas

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: up-to-no-good ratface mood

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Disturbing insecure lettuce place of business

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: fluffy wonderful party of the first part

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: up-to-no-good ratface mood

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: spectacular startled cuckoldry heaven

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: umber disgusting trailer park

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: up-to-no-good ratface mood

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Carmine puppy home

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: up-to-no-good ratface mood



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Elite adventurous set digit ratio

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: disrespectful tantric library dysfunction



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Trip Mad-dog Skullcap

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: fluffy wonderful party of the first part

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: umber disgusting trailer park

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Carmine puppy home



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: Hairraiser mildly autistic garrison

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Disturbing insecure lettuce place of business

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: Razzmatazz plaza psychic

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: boyish gay quadroon



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Bateful unhinged cruise ship

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: up-to-no-good ratface mood



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Carmine puppy home



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: zoomer sexuality expert



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: up-to-no-good ratface mood

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Aromatic tanning salon



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: michael doodikoff

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: Woah Cr friend!

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: potluck



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: Big Clique Energy

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: animeboi (.)

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: Big Clique Energy

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: boyish gay quadroon

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: razzle-dazzle jap toaster

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Carmine puppy home

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: Aromatic tanning salon



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: up-to-no-good ratface mood



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: soul-stirring zombie-like fanboi market

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: .,.,...,..,.,.,:,,:,...,:::,...,:,.,.:..:.




(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Idiotic idiot

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: vivacious philosopher-king native

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: fluffy wonderful party of the first part



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: michael doodikoff

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: Hairraiser mildly autistic garrison

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: chilmata

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: ,,...,..,.......,..,......,.......,..,.,,


*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2Firm#49812400)