shouldn't you be looking at it based on ETH? not USD
ICO: 1 ETH == 116000 ZILs
4x ICO: 0.000035 ETH
8X ICO: 0.00007 ETH
12X ICO: 0.00014 ETH
Most XO bros got it at 0.0001~0.00012 ETH
So most XO bros paid roughly 10X ICO
this is overpaying sure since typically you pay 4~6X ICO but shitcoin market is terrible and you need a new coin to have much hope for mooning so lot of XO hype was driven based on the fact that this was a promising coin.
agree that 0.00011 that we bought at is very high and price will come down 0.00007 or so. but if you buy in batches you should be OK