Date: September 4th, 2026 4:25 PM Author: autistic lavender lay
“South Beach bars and clubs don’t want short, chubby Jewish guys working any job. They want tall, beautiful women. They want models.” So there he found himself, slinging cocktails to retirees in Aventura, while simultaneously wanting for more as he studied the playbooks of the larger, sexier operations around him. This led to the founding of Miami Marketing Group in 2008, an experiential events meets public relations operation that put his studies to work, earning him a role as an operating partner in LIV. Later that same year, the club played host to the Victoria’s Secret Fashion Show afterparty, during the lingerie brand’s celebrity-fuelled heyday, thus igniting a decade-long onslaught of bold-faced names befriending Grutman and frequenting his properties.